You Helped Make History – Thank You for Voting Us No.1
We’re still buzzing with joy, disbelief, and gratitude.
On a day we’ll never forget, our Hydrating Facial Oil was crowned:
🏆 The Nation’s Best Organic Product
BOOM Awards 2025 – Soil Association × Ocado
And yes, we made history. For the first time ever, a skincare product won in this prestigious category. And not just any skincare your skincare. Ethical, sustainable, community powered. SAIRA.
Behind the Scenes: A Dream We Never Dared to Speak Out Loud
The BOOM Awards (“Best of Organic Market”) are hosted by the Soil Association in partnership with Ocado — and are some of the most respected awards in organic space.
There were knock-out stages. And huge names — brands like Clearspring, with decades of presence in the organic world. When we say we were underdogs, we mean it. We were honoured to even be finalists.
But something extraordinary happened… you voted.
Your love for SAIRA, your trust in what we stand for, and your belief in our Hydrating Facial Oil — it carried us all the way to the top.
On the Night…
We got dressed up. Nervous, excited, humbled — and so proud to be among a room full of change-makers who share our values: sustainability, transparency, and integrity.
And when they called out our name…
We didn’t just cheer. We screamed, hugged, cried — the lot.
It felt like we had won the Oscars. And for us, this was the Oscars for ethical beauty, for women-founded brands, for small businesses doing things differently.
Why the Hydrating Facial Oil Won Hearts
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98% Certified Organic Oils
With Camellia, Rosehip, Evening Primrose, Pomegranate, and more — each oil is chosen for its ability to hydrate, repair, and nourish even the most sensitive skin. -
Barrier-Boosting Formula
It supports skin resilience, soothes inflammation, and restores balance. A daily ritual, not just a product. -
Over 300 5-Star Reviews
You’ve made this facial oil your go to product! Your words tell the story best:“It’s the one product I never skip.”
“My skin has never looked this healthy.”
“It’s liquid gold in a bottle.”
A Moment We’ll Never Forget
This award doesn’t just belong to us — it belongs to you.
You voted. You believed. You made this happen.
We are beyond honoured to wear this win as a badge of our shared commitment to clean, conscious skincare.
From our hearts to yours: thank you.
Now, come celebrate with us…
