Meet the Founder – Saira Khan
I'm Saira Khan, and I'm the founder of SAIRA — a skincare and wellbeing brand born from personal pain, ancestral wisdom, and a deep desire to change the way we define beauty.
SAIRA started because, for most of my childhood and adult life, I had been struggling with dry, itchy, inflamed skin. It covered me from scalp to shins — red, sore, bleeding — and it wasn’t just physical. It affected everything: my confidence, my self-worth, the clothes I wore, how I moved through the world. I felt ashamed, small, and invisible in a society that told girls like me — brown girls — that we weren’t beautiful.
I tried everything: prescriptions, steroid creams, high street brands. Nothing worked. In fact, most of it made things worse.
Relief finally came not from a lab, but from my mother’s hands, gently massaging warm oils into my skin. Oils she grew up with in the foothills of the Himalayas — pure, natural, healing oils that soothed my skin and my soul. For the first time, I felt seen — nourished — like my skin had finally been given what it was crying out for.
That memory stayed with me.
Now in my 50s, I know the importance of honouring ourselves — our skin, our stories, our roots. I created SAIRA to bring that heritage forward, blending the healing power of natural oils with luxurious, sustainable skincare. Every product is rooted in self-care and designed to nourish not just the skin, but the mind and body too.
SAIRA isn’t just skincare — it’s a movement for putting yourself FIRST, without shame or guilt.
In a world where beauty is filtered, flawless, and fake, I want SAIRA to be real. We don’t want you to hide, conceal or camouflage … we want you to reveal, embrace, and own your real.
Through the sensorial power of oils and rituals, SAIRA empowers you to feel confident, strong, and at home in your skin — at every age, and every stage.
This is about changing the narrative.
This is about showing up fully, unapologetically.
This is SAIRA.
