Meet the Founder Saira Khan
I'm Saira Khan, and I'm the founder of SAIRA a skincare and wellbeing brand born from personal pain, ancestral wisdom, and a deep desire to change the way we define beauty.
SAIRA started because for most of my childhood and adult life I had been struggling with dry, itchy, inflamed skin. It covered my scalp to my shins , red, sore, bleeding and it wasn’t just physical. It affected everything: my confidence, my self-worth, the clothes I wore, how I moved through the world. I felt ashamed, small, and invisible in a society that told girls like me, brown girls that we weren’t beautiful.
I tried everything: prescriptions, steroid creams, high street brands. Nothing worked. In fact, most of it made things worse.
Relief finally came not from a lab, but from my mother’s hands , gently massaging warm oils into my skin. Oils she grew up with in the foothills of the Himalayas. Pure, natural, healing oils that soothed my skin and my soul. For the first time, I felt seen, nourished like my skin had finally been given what it was crying out for.
That memory stayed with me.
Now in my 50s, I know the importance of honouring ourselves. Our skin, our stories, our roots. I created SAIRA to bring that heritage forward , blending the healing power of natural oils with luxurious, sustainable skincare. Every product is rooted in self-care and designed to nourish not just the skin, but the mind and body too.
SAIRA isn’t just skincare. It’s a movement for putting yourself FIRST, without shame or guilt.
In a world where beauty is filtered, flawless, and fake, I want SAIRA to be real. We don’t want you to hide, conceal or camouflage we want you to reveal, embrace, and own your real.
Through the sensorial power of oils and rituals, SAIRA empowers you to feel confident, strong, and at home in your skin at every age, and every stage.
This is about changing the narrative.
This is about showing up fully, unapologetically.
This is SAIRA.
