Our strapline "Unfiltered, Confident, and Real" isn't just about skincare; it's the foundation of everything we do.

Unfiltered because transparency matters. You'll always know what you're getting because we proudly stand by our values.

Confident from knowing our products are sustainable and ethical. We're committed to positive impacts on health and the environment.

Real because we don’t fake; we don't greenwash or make empty claims. We deliver transparency, honesty, and authenticity. We address real issues with integrity, ensuring what we promise is what you get.

We want to be the best in our industry for what we do and what we stand for and so I am thrilled to announce that our products are now featured on the esteemed Provenance platform, further solidifying our commitment to transparency, sustainability, and consumer trust.

  1. Our ethos resonates with Provenance as we prioritise transparency. We want to provide our customers at the point of purchase all the information they need in order to make an informed choice which support their values and ethics.
  2. Provenance's standard amplifies our sustainability efforts,– the proof points gained for our certifications empower consumers to combat greenwashing and foster trust. We want to make our values and ethics visible because we are proud of what we represent.
  3. Collaborating with Provenance reinforces our dedication to consumer trust. Their platform serves as a beacon of credibility, guiding consumers towards responsible choices, a demand echoed by 91% of the population looking for sustainable and ethical brands. ( source Provenance’s Skin Deep Beauty Report 2022) 

Jessi Baker the CEO and Founder says ,” Provenance began out of a personal frustration for how little we know about the things we buy,” we couldn't agree more. Jessi Baker's frustration resonates deeply with us. That's why we've joined the Provenance platform—to address this very frustration and empower our customers with transparency and trust in every purchase they make.