Give Back Friday – Not Black!
At SAIRA, we believe beauty has the power to do good: for your skin, for the planet, and for others. That’s why, instead of traditional Black Friday discounts, we created Give Back Friday: a week devoted to giving, connection, and conscious choice.
What Is Give Back Friday?
From 24.11.25 to 1.12.25, we’ll be donating £5 from every order to a charity chosen by you, our community.
Over the past few weeks, we’ve been running daily polls on Instagram Stories – with a few incredible charities, chosen by our team, going head-to-head. Each one represents something close to our hearts: women’s health, wellbeing, equality, education, and community.
Your votes have decided where our collective donation will go.
We’re so proud to announce that this year’s Give Back Friday charity is The Alzheimer's Society.
Why We’re Doing This
Give Back Friday is our way of celebrating that same ethos on a larger scale, joining together as a community to create something meaningful.
This week, your skincare ritual can help make a difference. Every drop, every order, every act of self-care adds to a ripple of impact.
About The Alzheimers's Society
The Alzheimer's Society have over 45 years' experience are uniquely placed to provide support to those who need it, fund ground-breaking research and campaign to make dementia a priority.
How to Get Involved
Shop consciously: Every order placed between 24.11.25 and 1.12.25 contributes £5 to the Give Back Friday donation fund.
Spread the word: Share the campaign with friends, family, or colleagues to help grow the impact.
Stay connected: Follow us @saira.skin to see the results and learn more about the chosen charity.
Together, We Give Back
Give Back Friday is more than a campaign, it’s a reminder that small actions, made together, can create lasting change.
So this week, when you take a moment for your ritual, know that it reaches further than your skin. It’s self-care, community care, and planet care all in one.
Because doing good never goes out of season.
