Blog
EMPOWERING SKINCARE
Empowering skincare isn't a one-size-fits-all approach; it's understanding that our skin is as unique as we are. It's about crafting a routine that honours this uniqueness, selecting ingredients that resonate with our skin's needs. The real magic lies in choosing formulations that don't just address superficial concerns but support the skin's innate ability to maintain its health and vitality.
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BEAUTY BEYOND THE PHYSICAL
Self-care goes far beyond skincare or workouts; it encompasses nurturing our souls and spirits. It's about the energy we bring into a room, the kindness we extend, and the genuine connections we forge with others. True beauty, I've discovered, is found in the small gestures—a genuine smile, a listening ear, a helping hand.
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EMBRACING INDIVIDUALITY & OWNING SELF-WORTH
As a young Asian girl with brown skin facing the challenges of a skin disorder that caused inflammation, my journey navigating beauty standards has been a profound and transformative one. Growing up in an era where supermodels dominated the definition of beauty, I felt alienated by the narrow confines of those standards.
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A JOURNEY BACK TO EMPOWERMENT & ETHICAL SKINCARE
SAIRA disrupts the idea of beauty by empowering individuals with sustainable, luxurious, natural oils that nurture not just the skin but the mind, body, and soul, fostering confidence in celebrating one's true self.
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PREP YOUR SKIN FOR PARTY SEASON
The party season is just around the corner, and it's time to prepare your skin for the dazzling events and celebrations that lie ahead. When your skin is not at its best, makeup can appear bumpy, crease, and look flat. To ensure you stay radiant throughout the party season, it's crucial to establish a regular morning day and night skincare routine.
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IS YOUR SKIN DRY OR DEHYDRATED?
Is your skin feeling dry and tight lately, almost like it’s stretched across your face? Or is it getting flaky and rough, with little dry patches popping up? I've been there myself! Chances are your skin is either dry or dehydrated. It can be tricky to tell which is which. But knowing the difference is key to getting your glow back. Let’s look at what causes these pesky skin issues and how you can get some relief!
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YOUR GUIDE TO LAYERING
Keep your skincare routine manageable, powerful, and effective with nourishing, elegant ingredients and not only will you stick to it, but you will see better results. When it comes to layering multiple products, work from thinnest to thickest textures to optimise absorption, avoiding richer products sitting on the skin’s surface and preventing the penetration of key actives.
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ALL THINGS BRIGHT AND BEAUTIFUL
Our daily habits as well as the impact of changing seasons can have a profound impact on our skin vitality and radiance. But, there is one ingredient that is proven to help give your skin that lit-from-within luminosity: Vitamin C: One of the most googled skincare ingredients worldwide and a non-negotiable skincare essential.
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BUFF, POLISH, GET-SET GLOW!
We have all been there; that double-take in the mirror as you notice your skin looks a little more tired and lacklustre, peering closer you see the start of a breakout that definitely wasn’t there yesterday. You run your fingers over your skin to feel it a little uneven, patchy. Your skin is sending out an SOS. Time to take back control of your skin’s health and vitality!
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THE POWER OF THREE
Reveal your skin’s natural beauty and take the stress out of your daily routine with these three simple steps. Our trio of complexion heroes, feature a unique blend of skin-loving organic oils which help cleanse, exfoliate, and moisturise skin, for a complexion that needs no cover up.
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THE ‘O’ FACTOR
SAIRA isn’t just about what the product does to your skin, it’s also about what the product can do to support the environment, we all share this planet so it’s important that we respect it as well.
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EYE SERUM
SAIRA is tapping into this year’s biggest natural and organic ingredient trends with the launch of its NEW organic Firming Eye Serum. Modern day living plays havoc with our eyes; using our digital devices for work and leisure can leave the skin around our eyes looking tired and dehydrated, which can lead to premature ageing. The new serum has drawn inspiration from ancient wisdom and organic science to create a best-in-class eye treatment that supports the delicate skin around the eyes. Developed with carefully chosen skin plumping peptides and antioxidants to moisturise and protect, the plant-based serum helps to smooth, firm and brighten the skin around the eyes, reducing the look of puffiness, while softening the appearance of fine lines and wrinkles. The result is beautifully radiant, rejuvenated skin. Just one drop of this concentrated formula is enough to treat both eyes per application, and for a hydrating boost, use the serum as an extra layer of moisture before applying SAIRA Hydrating Facial Oil. POWERFUL ORGANIC INGREDIENTS Certified COSMOS organic by the Soil Association, the vegan serum features three key organic skincare ingredients: Bakuchiol - nature’s answer to retinol, this gentler, wonder antioxidant has been used in Ayurvedic and Eastern medicine for centuries to help stimulate cell turnover, smooth fine lines and improve skin tone and texture, reducing the look of hyperpigmentation. Galactomyces ferment filtrate - brightening, hydrating and firming, this multi-beneficial yeast extract is a by-product of the sake fermentation process that gently nourishes and improves skin tone and texture. Ashwagandha extract - rich in bio-active compounds to help calm, soothe and replenish lost moisture in the skin. Together these powerful organic extracts act on signs of fatigue and ageing for a more youthful-looking complexion. “Eyes are the essence of the soul so it’s only right that we treat the area around them with the greatest care. This new lightweight serum contains a blend of nature’s most effective skincare ingredients for truly brilliant results,” Saira Khan, SAIRA founder Price: RRP £80.00
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