OWN IT!

UNFILTERED,
CONFIDENT + REAL

Welcome to "Own It!" – your ultimate destination for all things Saira! Our blog is your trusted companion on the journey to radiant and healthy skin. Here, we believe that skincare is not just a routine; it's an expression of self-love and empowerment. Get ready to embrace your unique beauty, explore expert tips, discover product recommendations, and dive into the world of self-care. It's time to take charge, feel confident, and truly "Own It!"

Most Recent Articles

THE POWER OF NEURO-COSMETICS
Neurocosmetics is not just about skincare; it's a holistic approach that recognises the profound connection between what we apply on our skin and how we feel inside. As a busy mum, this revelation is a game-changer. Simple techniques, like incorporating a skincare routine with organic oils, offer a sanctuary of calm in the midst of chaos. 
EMPOWERING SKINCARE
Empowering skincare isn't a one-size-fits-all approach; it's understanding that our skin is as unique as we are. It's about crafting a routine that honours this uniqueness, selecting ingredients that resonate with our skin's needs. The real magic lies in choosing formulations that don't just address superficial concerns but support the skin's innate ability to maintain its health and vitality.
BEAUTY BEYOND THE PHYSICAL
Self-care goes far beyond skincare or workouts; it encompasses nurturing our souls and spirits. It's about the energy we bring into a room, the kindness we extend, and the genuine connections we forge with others. True beauty, I've discovered, is found in the small gestures—a genuine smile, a listening ear, a helping hand.
EMBRACING INDIVIDUALITY & OWNING SELF-WORTH
As a young Asian girl with brown skin facing the challenges of a skin disorder that caused inflammation, my journey navigating beauty standards has been a profound and transformative one. Growing up in an era where supermodels dominated the definition of beauty, I felt alienated by the narrow confines of those standards.
A JOURNEY BACK TO EMPOWERMENT & ETHICAL SKINCARE
SAIRA disrupts the idea of beauty by empowering individuals with sustainable, luxurious, natural oils that nurture not just the skin but the mind, body, and soul, fostering confidence in celebrating one's true self.
PREP YOUR SKIN FOR PARTY SEASON
The party season is just around the corner, and it's time to prepare your skin for the dazzling events and celebrations that lie ahead. When your skin is not at its best, makeup can appear bumpy, crease, and look flat. To ensure you stay radiant throughout the party season, it's crucial to establish a regular morning day and night skincare routine.