Aug 16, 2023Saira Khan

SAIRA is tapping into this year’s biggest natural and organic ingredient trends with the launch of its NEW organic Firming Eye Serum.

Modern day living plays havoc with our eyes; using our digital devices for work and leisure can leave the skin around our eyes looking tired and dehydrated, which can lead to premature ageing. The new serum has drawn inspiration from ancient wisdom and organic science to create a best-in-class eye treatment that supports the delicate skin around the eyes.

Developed with carefully chosen skin plumping peptides and antioxidants to moisturise and protect, the plant-based serum helps to smooth, firm and brighten the skin around the eyes, reducing the look of puffiness, while softening the appearance of fine lines and wrinkles. The result is beautifully radiant, rejuvenated skin.

Just one drop of this concentrated formula is enough to treat both eyes per application, and for a hydrating boost, use the serum as an extra layer of moisture before applying SAIRA Hydrating Facial Oil.



Certified COSMOS organic by the Soil Association, the vegan serum features three key organic skincare ingredients:

Bakuchiol - nature’s answer to retinol, this gentler, wonder antioxidant has been used in Ayurvedic and Eastern medicine for centuries to help stimulate cell turnover, smooth fine lines and improve skin tone and texture, reducing the look of hyperpigmentation.

Galactomyces ferment filtrate - brightening, hydrating and firming, this multi-beneficial yeast extract is a by-product of the sake fermentation process that gently nourishes and improves skin tone and texture.

Ashwagandha extract - rich in bio-active compounds to help calm, soothe and replenish lost moisture in the skin.

Together these powerful organic extracts act on signs of fatigue and ageing for a more youthful-looking complexion.

“Eyes are the essence of the soul so it’s only right that we treat the area around them with the greatest care. This new lightweight serum contains a blend of nature’s most effective skincare ingredients for truly brilliant results,”

Saira Khan, SAIRA founder

Price: RRP £80.00



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