At SAIRA, we stand for beauty with purpose, mindfulness, intentional, and kind. We believe in conscious choices that respect people and honour the planet, creating space for thoughtful living instead of fast trends or fleeting moments.
That’s why this year, we’re giving back. And we want YOU, our incredible community - to decide where our donation goes.
Here’s how it works:
From 27.10.25 to 31.10.25 , we’ll be running daily charity votes over on Instagram Stories at @saira.skin.
Each day, two charities will go head-to-head, and the one with the most votes moves to the Grand Final.
We’ll then donate £5 from every single order placed during Black Friday week to the winning charity of the Grand Final.
Your voice = your impact.
The Charities You’ll Be Voting For
Each one has been handpicked by our team, all causes very close to our hearts.
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The Brain Tumour Charity – The UK’s leading brain tumour charity, funding research and supporting families, with the mission to double survival rates.
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Alzheimer’s Society – Fighting dementia through support, research, and campaigning for change.
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A Bloody Good Period – Fighting for menstrual equity by providing free period products and education, while challenging stigma.
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The Children’s Literacy Charity – Helping disadvantaged children close the literacy gap through specialist school programmes.
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Juno Women’s Aid (Nottingham) – Supporting women, teens, and children affected by domestic abuse with refuge, outreach, and advocacy.
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Pregnant Then Screwed – Campaigning to end the motherhood penalty, offering legal advice, support, and systemic advocacy for working mums.
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Lady Garden Foundation – Raising awareness and funds for gynaecological cancers while breaking health taboos.
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Bounce Back for Kids (BB4K) at PACT – A therapeutic programme helping children recover from trauma after experiencing or witnessing domestic abuse.
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Sanctuary Wheels (Oxford) – Providing free bikes, helmets, and training to refugees and asylum seekers, promoting independence and integration.
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Nightstop Nottingham – Offering emergency accommodation, meals, and support to young people at risk of homelessness.
Why We’re Doing This
We’re not here to push products you don’t need or to make you feel like you’re missing out on a bargain. Instead, we’re using this time to amplify causes that matter and invite you to be part of the decision.
Because real beauty isn’t about buying more. It’s about doing more.
Join us on Instagram to cast your vote and help us make this Give Back Friday a movement worth remembering.
