2025 has been a year of big steps, bold decisions, and some truly beautiful milestones. But before we dive in, let’s make one thing clear:
None of this would have happened without you.
Your loyalty, your feedback, your messages, your reviews, your shares, your trust. You’ve shaped every part of this journey, so thank you.
This year wasn’t just a year of progress for us as a brand.
It was a year of shared growth. A year where our community – our Sairans – showed up again and again to support a mission built on integrity, wellbeing, and conscious beauty.
So, let’s look back on what we achieved together.
A Bigger, Braver SAIRA Team
Your messages, reviews, and DMs helped us understand what you needed, and our team is dedicated to help us achieve that.
SAIRA Rewards: Our Loyalty Programme Launched
You asked. We listened.
This year we launched SAIRA Rewards, giving you exclusive benefits, early access, birthday gifts, and points every time you shop.
It’s our way of saying thank you for supporting small, independent, ethical skincare. Every point you earn is our gratitude in action.
We Introduced Our Luxury Gift Box
You’ve been asking for better gifting, and we agreed – so we created a box worthy of your rituals.
Designed in the UK, printed with sustainable inks and forestry-certified. It’s weighted, tactile, and intentionally made to be kept, not discarded.
This isn’t just packaging.It was a statement: that conscious beauty can still be beautiful, and the response from you has been incredible.
New Launches: Retinoil & SPF
Two game-changing products joined the SAIRA family this year:
Renewing Retinoil
A marine bio-retinoid, bakuchiol-powered serum that gives retinol-level results without irritation. You embraced it instantly. It became one of our fastest-growing favourites, and we’ve loved seeing your before-and-afters.
Mineral SPF 25
Lightweight. Non-greasy. Reef-safe. No white cast. And gentle enough for sensitive eyes – something so many of you said you struggled with before.
Your feedback shaped both formulas. Your skin stories brought them to life.
We Won a BOOM Award 🌿
A BOOM Award – one of the highest recognitions in organic beauty – landed in our hands this year. And honestly? This meant the world to us.
Awards are wonderful, but what made this special was why we won: integrity, transparency, and the quality of our certified organic formulations. We couldn’t have felt prouder!
A New Warehouse & Smoother Delivery
A huge behind-the-scenes milestone for us. We moved to a larger, more efficient warehouse so your products arrive faster, safer, and with less environmental impact.
Boring? Maybe.
Transformative? Absolutely.
And we were able to do this because you’ve helped us grow. So, thank you!!
We Launched the SAIRA Podcast
This was a dream come true.
A place to talk openly about women’s health, identity, ageing, confidence, care, personal rituals – basically, all of the things we’re often not encouraged to talk about enough.
The response? Overwhelming.
You tuned in, you shared your thoughts & stories and we felt even more connected to our wonderful community.
Our First Ever Give Back Friday
Rather than discounting this Black Friday, we pledged to give back.
And with your votes and your orders, we were able to donate to Alzheimer’s Society. A charity which is deeply meaningful to both our team and our community.
With your help we managed to raise an incredible £1065. We’re so incredibly proud of the impact this will have, and couldn’t be more grateful to be able to do this together.
It was our first time donating as a brand, but best believe – it won’t be the last!
From Us to You, Thank You
We can create beautiful skincare. We can build rituals, campaigns, podcasts and products. But none of it matters without the people who believe in what we’re doing.
YOU are the heart of this brand.
Your stories, your DMs, your loyalty, your advocacy – you turned 2025 into our biggest, boldest year yet. And we’re only just getting started!
Here’s to more growth, more impact, more community, and more care, together.
With love, gratitude, and zero filters,
Saira & Team SAIRA x
