I don’t know about you, but whenever I want to buy a product, be it perfume, washing up liquid or skincare, I have to smell it before I buy it. If I don’t like the smell, then it’s not coming home with me. Our sense of smell is linked closely to parts of the brain that process emotion and memory.  Have you ever had that sensation when an aroma of a particular sunscreen reminds you of your  favourite holiday destination or the smell of  hairspray takes you back to your teens or even the waft of clean washing gives you a sense of pleasure and comfort? When I was formulating the Saira Skin Hydrating Facial Oil, I wanted to bring together fragrances that would stimulate the senses in a calming yet uplifting way. I wanted my customers to feel as if, in their very own bathroom, they had been transported to their favourite luxurious spa.  

In a recent article written in Forbes Magazine, (a global media company that focuses features on business,  technology, entrepreneurship, leadership, and lifestyle) the power of essentials oils was discussed – the beneficial effects they have upon our health and wellbeing and how they contribute to healthier and more balanced lifestyle. It does sound a little bit farfetched doesn’t it, that by smelling an essence or an extract, it will have a profound effect upon you mood, mind and even outlook – but studies have shown that essential oils can help to relieve stress, anxiety, aid metabolism, sleep and support immunity. It’s important to note that there is a huge difference in products that use synthetic fragrances compared to those that use essential oils to create their product aromas. The word “fragrance” on the back of a label will tell you that it is synthetic, as essential oils will be labelled individually. 
The  pure essential oils used in Saira Skin products are of the highest quality and extracted using cold press and distillation methods which are certified organic by the Soil Association, meaning that plants and botanicals are grown in soil that’s free of pesticides, fungicides, herbicides and synthetic fertilizers and contain no genetically modified organisms (GMOs), making them gentle enough to be used on sensitive and delicate skin types.